BingX becomes Scuderia Ferrari HP’s first crypto exchange partner

Crypto exchange BingX has announced a multi-year partnership with Scuderia Ferrari HP, marking the team’s first collaboration with a crypto exchange brand.

The agreement represents BingX’s first motorsport partnership as part of its broader global expansion strategy.

BingX said the partnership aligns its brand with Scuderia Ferrari HP’s focus on performance, precision and innovation.

“This partnership is more than a landmark. Partnering with Scuderia Ferrari HP sets a new benchmark for BingX,”

Daniel Lai said.

Lai added that the collaboration reflects shared values around excellence and challenges the company to elevate its products and user experience worldwide.

Scuderia Ferrari HP said the partnership reflects its openness to emerging technologies ahead of the 2026 FIA regulatory era.

“We are pleased to welcome BingX as Scuderia Ferrari HP’s first crypto exchange partner,”

Lorenzo Giorgetti said.

Giorgetti said the collaboration highlights Ferrari’s interest in innovation while maintaining its heritage and connecting with global audiences through digital experiences.

BingX branding and engagement initiatives are expected to feature across Ferrari events, digital platforms and exclusive fan experiences.

The companies said the partnership signals a long-term commitment to innovation and global brand collaboration.