Beyond likes: how mewe integrates Web3 tipping for 21 million users

Privacy-first social network mewe is advancing its SocialFi ecosystem through a strategic partnership with Kraken parent company Payward Services, bringing embedded financial infrastructure, crypto tipping, and stablecoin payments to its 21 million global users.

In this interview CEO Carlos Betancourt discusses how mewe’s Avalanche-built self-custody wallets enable creator tipping and gated content, as well as an opt-in ad model that direct-rewards users via airdrops.

With traditional finance rapidly entering Web3, mewe aims to lead the next evolution of social media by combining user-owned data protection with seamless global financial rails.