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AI chatbots accused of leaking user data to ad trackers
AI chatbots accused of leaking user data to ad trackers

AI chatbots accused of leaking user data to ad trackers

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Researchers at IMDEA Networks Institute said several leading AI chatbot platforms were transmitting user-related data to third-party advertising and analytics services linked to companies including Meta, Google and TikTok.

The study, called “LeakyLM”, analysed major AI assistants including ChatGPT, Claude, Grok and Perplexity, identifying more than 13 embedded tracking systems across the platforms.

According to the researchers, some chatbot services transmitted conversation URLs, cookies and other metadata to third-party systems even when users rejected optional cookies or privacy prompts.

The report described Grok as the most exposed platform because guest conversations were reportedly public by default and TikTok trackers allegedly received Open Graph metadata containing previews or screenshots of chat content.

The researchers said ChatGPT and Claude used stronger access controls than Grok but still transmitted certain identifiers and conversation-related metadata to advertising and analytics providers.

Claude reportedly routed some advertising-related data through Anthropic’s own infrastructure rather than directly through browser trackers, potentially bypassing standard ad-blocking protections.

The study said it had not confirmed whether companies such as Meta or Google actively read private conversations, but argued that the technical infrastructure enabling access to the data already existed.

The findings have reportedly been submitted to data protection authorities while researchers said future analysis would examine additional AI platforms including Meta AI, Microsoft Copilot and Google Gemini.

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