21shares said actively managed exchange-traded products are set to define the next phase of crypto investing as demand shifts beyond passive price-tracking funds.
President Duncan Moir said crypto’s status as a nascent and evolving asset class makes it particularly suited to active management strategies that can adapt to market changes.
“We’ve had to hire and build out the team with people who have different trading and portfolio management expertise, but now we have a solid team and we think we’ll be able to deliver strong actively managed products,”
Said 21shares president Duncan Moir.
The company combines bottom-up asset research with quantitative and discretionary top-down strategies, while expanding its trading and portfolio management capabilities to support more sophisticated offerings.
Moir said integration with FalconX, which acquired 21shares in October, is expected to accelerate product development as the firm moves into more complex structures, while noting global active ETFs held about $1.8 trillion in assets at the end of 2025.
Demand patterns differ by region, with US investors focused on major assets like Bitcoin and Ether, while European institutions are increasingly allocating to newer tokens and application-layer opportunities beyond layer-1 networks.
The shift comes as crypto ETPs evolve to include features such as staking and yield generation, with recent launches from firms including BlackRock and Grayscale signalling growing investor appetite for diversified and income-generating crypto exposure.
At the time of reporting, Bitcoin price was $70,560.08.