
Wesfarmers folds industrial brands into Bunnings umbrella
Wesfarmers (ASX:WES) announced a major structural shake-up, shifting its Industrial and Safety divisions, Blackwoods and Workwear Group, under the umbrella of its flagship hardware chain, Bunnings.
Scheduled to take effect on July 1, the transition aims to drive incremental sales, unlock critical cost efficiencies, and strengthen the group's customer value proposition.
Blackwoods and Workwear Group will continue to operate as standalone brands, but the integration will allow Bunnings to expand its footprint into the lucrative small and medium-sized business trade markets.
CFO Anthony Gianotti highlighted the scale of the move, noting that working closely with Bunnings provides a significant opportunity to leverage greater operational capabilities and enhance the overall B2B customer experience.
The restructure also marks the end of an era for Wesfarmers Industrial and Safety, with Managing Director Tim Bult announcing his retirement effective upon the transition's completion, capping off a distinguished career with the conglomerate since 1999.
Wesfarmers does not anticipate any material one-off costs from the operational pivot.
The financial contributions of both Blackwoods and Workwear Group will be folded into Bunnings' results starting in the first half of the 2027 financial year.
Until the integration is complete, the parent company will maintain its current reporting structure, disclosing separate Bunnings metrics—such as total retail sales and store-on-store growth—excluding the newly absorbed brands.
At the time of reporting, Wesfarmers’ share price was $78.02.