Visa CMO on Data Insights From FIFA World Cup 2026
Share
Frank Cooper III, Chief Marketing Officer at Visa, shared insights on the significant spending increase during the World Cup, highlighting a 16% year-over-year rise in cross-border transactions throughout the tournament. San Francisco led U.S. metro areas with a 15% spending growth, while visitors from the United Kingdom showed the largest jump, particularly in Boston with a 50% increase. He speaks with Katie Greifeld & Sally Bakewell on "The Close."
More from Australia
Resurgent inflation pressures test key Australian consumer shares
The digital cart rush redefining Australian retail profit pools
Trans-Tasman insurers battle contract churn while defending profit margins
Capital battles heat up as takeover offers challenge listed housing operators
The equities fueling the next infrastructure supercycle
Crypto networks collide with sanctions in a fight for financial access