Bloomberg

Visa CMO on Data Insights From FIFA World Cup 2026

Share

Frank Cooper III, Chief Marketing Officer at Visa, shared insights on the significant spending increase during the World Cup, highlighting a 16% year-over-year rise in cross-border transactions throughout the tournament. San Francisco led U.S. metro areas with a 15% spending growth, while visitors from the United Kingdom showed the largest jump, particularly in Boston with a 50% increase. He speaks with Katie Greifeld & Sally Bakewell on "The Close."

Connect with us

Disclaimer

Grafa is not a financial advisor. You should seek independent, legal, financial, taxation or other advice that relate to your unique circumstances.

Grafa is not liable for any loss caused, whether due to negligence or otherwise arising from the use of or reliance on the information provided directly or indirectly, by use of this platform.