Sky Network Television extends Australian Open rights

• Sky Network Television extended its Australian Open broadcast rights in New Zealand through to 2032.
• ·The six-year agreement builds on a 25-year partnership and introduces free-to-air coverage from 2027.
• The company aims to expand its viewership reach across both subscription and free-to-air platforms.

Sky Network Television (ASX:SKT) secured a six-year broadcast rights extension with Tennis Australia to retain exclusive New Zealand coverage of the Australian Open through to 2032.

The new deal extends a 25-year relationship between both parties and expands coverage beyond subscription channels to include free-to-air broadcasts on Three and ThreeNow starting in 2027.

"We’re delighted to extend our partnership with Tennis Australia for another six years, securing the content we know is important to our audiences for the longer term," said Sky Head of Content Partnerships Adam Crothers.

The extended agreement also secures New Zealand broadcast rights for additional major tennis events, including the Laver Cup and the United Cup.

Following the announcement, the Sky Network Television share price was unchanged at $2.91.

The company continues to focus on securing long-term sports rights to strengthen its core subscription offering in New Zealand.

Tennis Australia stated that the multi-year deal will help grow the tournament's audience across New Zealand digital and television networks.