What leadership changes did Serko (ASX:SKO) announce?

Serko Limited has expanded the role of Chief Operating Officer Matthew Gerrie and promoted David Holyoke to Chief Product Officer and member of the Executive Team.

Why is Serko (ASX:SKO) restructuring its executive team?

The company is restructuring to accelerate strategic execution and increase operational pace within a fast-moving, competitive, and AI-driven corporate travel market.

How does this restructure affect the role of Serko CEO Darrin Grafton?

The expansion of the COO’s role frees up CEO and co-founder Darrin Grafton from daily operational management. This allows Grafton to focus on high-level strategy, determining where the corporate travel industry is heading, positioning the company for long-term growth, and building critical external relationships.

What experience does Matthew Gerrie bring to Serko’s expanded COO role?

Gerrie brings extensive global travel technology experience, including a decade-long tenure at Booking Holdings and its subsidiary Booking.com. During that time, he oversaw data science, experimentation, research, and customer metrics divisions, whilst also leading major strategic initiatives.

Who is David Holyoke and what is his new role at Serko (ASX:SKO)?

David Holyoke has been promoted to Chief Product Officer and joins Serko’s Executive Team. Based in the United States, Mr Holyoke has over 20 years of experience in the corporate travel industry, including prior senior leadership roles at major travel brands Airbnb and Travel Leaders.

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Serko overhauls leadership team to accelerate growth

Q: What are Matthew Gerrie’s new responsibilities as Serko's expanded COO?

Matthew Gerrie is now responsible for day-to-day operational performance across all core functions of Serko, including commercial, finance, people, technology, and product. He will work closely with the CEO on strategic priorities to drive the company’s broader corporate travel strategy at scale.

Written by Isaac FrancisPublished Jun 9, 2026, 10:30 PM

Travel technology provider Serko (ASX:SKO) announced an executive restructure designed to fast-track its strategic execution within an increasingly competitive, AI-driven market.

Effective immediately, the company has expanded the remit of COO Matthew Gerrie and promoted David Holyoke to Chief Product Officer.

Under the newly expanded structure, Gerrie, who joined Serko in early 2025, will assume day-to-day operational control across all core business functions, including commercial, finance, people, technology, and product.

Working closely with CEO and co-founder Darrin Grafton, Gerrie's operational oversight is intended to free up the CEO to focus on long-term industry positioning and external partnerships.

Gerrie brings extensive global travel tech experience to the broader role, having previously spent a decade managing major strategic initiatives and data science divisions at Booking Holdings.

David Holyoke has been elevated to Chief Product Officer and joins the executive team.

Based in the United States, Holyoke has over 20 years of corporate travel experience, including senior roles at Airbnb and Travel Leaders.

Since joining Serko in 2024, he has been instrumental in leading the development of Serko.ai, the company’s new multi-agentic AI solution, whilst driving growth for Booking.com for Business.

CEO Darrin Grafton noted that navigating the era of artificial intelligence rewards bold execution, stating that the leadership changes will provide the operational discipline and pace required to convert technological potential into tangible results.

Serko overhauls leadership team to accelerate growth

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