Pop Culture Mentions, Direct-to-Consumer Strategy Drives Levi's Earnings

Bloomberg
Loading video player...
Pop Culture Mentions, Direct-to-Consumer Strategy Drives Levi's Earnings
Bloomberg
Written by Bloomberg
Share

Levi's CEO Michelle Gass said that both celebrity ad campaigns and organic pop culture moments have contributed to Levi's boosted outlook as the jeans brand collaborated with Beyonce and were featured on the fashion forward FX series 'Love Story.' Gass also discussed supply chain consideration as US-based companies face higher transportation costs and tariffs on manufacturing.

Connect with us

Disclaimer

Grafa is not a financial advisor. You should seek independent, legal, financial, taxation or other advice that relate to your unique circumstances.

Grafa is not liable for any loss caused, whether due to negligence or otherwise arising from the use of or reliance on the information provided directly or indirectly, by use of this platform.