Nine Entertainment (ASX:NEC) has unveiled a massive strategic overhaul of its portfolio, pivoting heavily toward digital growth assets.
The transformation is headlined by the $850 million acquisition of QMS Media, a leading digital outdoor advertising platform.
To fund its digital focus, Nine is exiting traditional segments by selling its broadcast radio assets (including 2GB and 3AW) to the Laundy Family Office and converting its NBN regional television station into an affiliate operated by the WIN Network.
This "step change" is projected to increase Nine's digital revenue from 45% in FY25 to more than 60% by FY27.
The QMS acquisition allows Nine to offer advertisers a "Sofa to Street" proposition, combining its premium streaming and publishing data with high-yield digital billboards.