Nike, Adidas Compete for World Cup Dominance

By BloombergJul 1, 2026, 7:51 AMLast Updated Jul 4, 2026, 1:46 PM

Bloomberg Opinion's Andrea Felsted assesses the outlook for the sportswear market and how the football World Cup impacts competition between Nike Inc. and Adidas AG. Felsted speaks on Bloomberg Television. Her views are her own.

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Nike, Adidas Compete for World Cup Dominance

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