IDC's Popal on Apple's Earnings, Smartphone Competitors

Written by BloombergPublished Jul 30, 2026, 10:23 PM

Nabila Popal, Senior Director of Data & Analytics at IDC, discusses the current state of the global smartphone market, highlighting a 7% decline in shipments in the second quarter due to extended upgrade cycles and a memory crisis impacting supply chains. Despite these headwinds, Apple has demonstrated remarkable resilience, achieving double-digit year-on-year shipment growth of 15% and strong iPhone revenue performance. She speaks with Romaine Bostick & Emily Graffeo on "The Close."