Every Media Company Has To Embrace AI: Dergarabedian

Written by BloombergPublished Dec 11, 2025, 7:09 PMLast Updated Dec 12, 2025, 2:57 PM

Disney licenses iconic characters including Mickey Mouse and Cinderella to OpenAI for use on its artificial intelligence video platform and has agreed to take a $1 billion stake in the startup. Paul Dergarabedian, Head of Marketplace Trends at Comscore says the deal highlights the 'inevitability' of AI in entertainment, and studios will need to embrace the technology while protecting actors' and creators' rights. He joined on "Bloomberg Markets" with Dani Burger.