EToro Announces Deal to Buy TradeZero in Boost to US Presence
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Yoni Assia, co-founder and CEO of eToro, said that his company bought brokerage TradeZero to expand their presence in the United States and not have to build it from the ground up. Assia said that he sees a 'huge untapped market' in the United States for eToro products that have found success in Europe.