e.l.f. Beauty Sees Skincare as Growth Engine

While e.l.f. Beauty's roots are in color cosmetics, the company has recently focused on building its skincare portfolio: since 2022, its launched an in-house skincare line and acquired two other brands (most recently Hailey Bieber's Rhode for $1 billion in 2025). On Bloomberg Chief Future Officer, CFO Mandy Fields and CEO Tarang Amin discuss e.l.f.'s strategy with Scarlet Fu.