Consumers Still Buying Beauty Products That 'Matter to Them,' Says Sally Beauty CEO
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Denise Paulonis, President and CEO of Sally Beauty Holdings, said that the beauty industry remains resilient to concerns around affordability as consumer remain consistent in buying beauty products that 'matter to them' like hair dye and nail accessories even if they are not replacing pricier items. Paulonis said that she remains optimistic about her company's growth as consumers explore new e-commerce avenues like the TikTok Shop.