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New York City FC CEO: FIFA Will Expand Soccer Fan Base

Brad Sims, CEO of New York City FC, discussed the significant impact of the FIFA World Cup final being held at MetLife Stadium on the growth of soccer fandom in the United States, particularly in New York. He highlighted that New York has long been a soccer city, and the World Cup has united fans and attracted many new followers to the sport. He speaks with Romaine Bostick on "The Close."

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Bloomberg

BetMGM CEO: Most-Bet FIFA World Cup in Our History

The upcoming World Cup final is anticipated to provide a moderate boost to US sports betting operators in the third quarter, particularly if underdog Argentina defeats Spain. Adam Greenblatt, CEO of BetMGM, discussed the potential impact on major sportsbooks such as DraftKings, FanDuel, and BetMGM itself. Bloomberg Intelligence's analysis highlights the increased betting activity driven by the high-profile match, with the defending champion Lionel Messi's participation further fueling interest among bettors. He speaks with Katie Greifeld & Randall Williams on "The Close."

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Bloomberg

'Voice of Soccer' Andres Cantor on FIFA World Cup Final

Andrés Cantor, Telemundo's Play-by-Play Announcer, shared insights from his extensive experience covering the World Cup, marking his tenth tournament calling matches and eleventh as a reporter. Cantor described his preparation routine for such a major event, including managing vocal strain from previous matches. Reflecting on the evolution of soccer fandom in the United States, he contrasted the 1994 World Cup, when soccer was still a novelty, with the current tournament, which has seen record attendance and a highly knowledgeable fan base. He speaks with Katie Greifeld & Randall Williams on "The Close."

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Bloomberg

Global Citizen CEO: $60M+ Raised for FIFA Education Fund

Global Citizen CEO Hugh Evans discussed the unprecedented FIFA World Cup halftime show, curated by Chris Martin of Coldplay, featuring a diverse lineup including BTS, Justin Bieber, Madonna, Shakira, Burna Boy, the PS22 choir, Gustavo Dudamel with the New York Philharmonic, and the Simon Bolivar Orchestra. This event, representing every continent except Antarctica, centers on the theme of unity and love. The halftime show aims to raise over $100 million for the FIFA Global Citizen Education Fund, which supports grassroots literacy programs worldwide. He speaks with Romaine Bostick on "The Close."

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Bloomberg

FIFA NYNJ CEO on World Cup's 'Massive' Economic Impact

Alex Lasry, CEO of the FIFA World Cup 2026 NYNJ Host Committee, discussed preparations for the upcoming World Cup final, describing it as a unique and unprecedented event. Lasry highlighted the diverse and high-profile nature of the event, comparing it to a combination of a mini United Nations and the Oscars, due to the presence of heads of state, celebrities, and VIPs. He noted that while the first seven games were successful, the final requires adapting to new parameters to ensure readiness for this singular global occasion. He speaks with Katie Greifeld & Randall Williams on "The Close."

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Bloomberg

Inside Greylock's $1.5 Billion AI Playbook

Greylock has raised a new $1.5 billion fund to invest in the next generation of AI startups. Greylock partner Saam Motamedi joins Bloomberg to discuss why he believes the biggest AI companies are still waiting to be built, where venture capital is flowing, and why it's too soon to write off OpenAI and Anthropic despite growing competition from China's Moonshot. He joins Ed Ludlow on "Bloomberg Tech."

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