BetMakers Technology (ASX:BET) has signed a multi-year deal with online wagering operator Stake, under which BetMakers will provide its RaceOdds+ solution to support Stake's global horse racing expansion.
The three-year agreement, with a two-year extension option, follows a global tender and due diligence process and will give Stake access to BetMakers' full pricing and trading capabilities, global racing content, the BetStream racing streaming player, and the Racelab suite, including Insights, Live, Stories, and Informatics.
BetMakers’ proprietary Global Tote Hub will allow Stake customers to wager on a wide range of bet types from major international racecourses.
The partnership, which combines fixed and variable revenue for BetMakers, is expected to go live in the second half of FY26.
Jake Henson, CEO of BetMakers, described the deal as a "strong validation" of the company's RaceOdds+ product and its global racing strategy, while Stake Director Jarrod Febbraio highlighted the benefits of offering tote pools through the Global Tote Hub and enhancing the customer racing experience.