What does the new legislation mean for social media influencers and Nine Entertainment (ASX:NEC)?

The proposed legislation completely bans social media influencers from accepting payments for online gambling promotions, while restricting broadcasters like Nine Entertainment (ASX:NEC) to three gambling advertisements per hour.

How is the hourly cap on television advertisements going to affect Nine Entertainment (ASX:NEC)?

Under the draft bill, Nine Entertainment (ASX:NEC) will be limited to broadcasting a maximum of three gambling advertisements per hour. The legislation also introduces strict time-based restrictions for radio broadcasts around school hours to reduce exposure to minors.

What are the new restrictions for online platforms like Alphabet (NASDAQ:GOOGL) and Apple (NASDAQ:AAPL)?

The draft legislation requires digital platforms operated by Alphabet (NASDAQ:GOOGL) and Apple (NASDAQ:AAPL) to block gambling advertisements for all users under the age of 18. It also intends to reduce the total volume of gambling promotions appearing on search engines and podcast platforms.

Why are Coalition and Greens politicians opposing the gambling reform bill that impacts Nine Entertainment (ASX:NEC)?

Opposing politicians plan to block the bill because they argue the reforms fail to implement a recommended complete advertising ban. This legislative dispute contributed to the Nine Entertainment (ASX:NEC) share price falling to $1.35 following the announcement.

Why did the government reject an earlier policy proposal affecting companies like Alphabet (NASDAQ:GOOGL)?

The government rejected a previous policy that proposed a complete ban on all gambling advertisements across digital platforms like Alphabet (NASDAQ:GOOGL) after meeting with television and sporting executives. Independent politicians claim this intervention blocked stronger regulatory reforms.

Image for illustrative purposes only. Not a real photo.

Australia introduces draft laws limiting gambling ads

Written by Isaac FrancisPublished Jul 1, 2026, 10:12 PM

The Australian government introduced draft legislation to ban all paid online gambling promotions by social media influencers.
Media and technology companies face strict new limitations, restricting television broadcast gambling advertisements to three per hour.
Politicians stated the proposed advertising restrictions are designed to block young audiences from being targeted by bookmakers.

The Australian government introduced draft legislation to ban all paid online gambling promotions by social media influencers.

The proposed Labor legislation will ban influencers and limit Nine Entertainment (ASX:NEC) to three gambling advertisements hourly.

Crossbench politicians argue these measures ignore a prior parliamentary recommendation calling for zero legal gambling advertisements.

"Trust in Labor is at an all-time low," said Liberal Party Senator Sarah Henderson.

The government stated the legislation will block under-18 users from receiving online ads on Alphabet (NASDAQ:GOOGL).

Anticipating future Senate negotiations, following the announcement, the Nine share price was down at $1.35.

Bookmakers previously sponsored content on platforms like Apple (NASDAQ:AAPL) to acquire new and younger target audiences.

Prime Minister Anthony Albanese previously rejected a policy proposing zero gambling advertisements across all digital platforms.

Australia introduces draft laws limiting gambling ads

Frequently asked questions

Assets related to this article