Airtasker secures $11M media capital expansion
- Airtasker secured two new strategic media partnerships with outdoor media group oOh!media operations and audio network NOVA Entertainment.
- Each partner will provide $5.5 million in media capital over three years, taking the combined investment total to $11 million.
- The agreements aim to build brand awareness in Australia by leveraging outdoor screens, radio, digital audio, and retail channels.
Airtasker (ASX:ART) has secured $11 million in media capital through two three-year strategic partnerships with oOh!media operations and NOVA Entertainment.
The deal follows two years of similar media agreements with oOh!media (ASX:OML), ARN Media (ASX:ARN), and Nine Entertainment (ASX:NEC), which the business stated helped lift brand salience by 20% compared to the prior comparative period.
The new media arrangements detail that oOh!media will grant access to more than 30,000 outdoor sites nationally, while NOVA Entertainment will provide coverage across eight metropolitan radio stations, digital audio networks, and Coles Radio in over 800 retail locations.
Airtasker CEO Tim Fung said, "The era of AI is set to accelerate a shift in human labour towards local trades and skilled craft work; work that is hands-on and in-person."
The company stated that this marketing strategy is intended to scale its core platform in a capital-efficient manner across Australian markets.
Following the announcement, the Airtasker share price was unchanged at $0.22.
In the FY26 financial year, the company reported Australian revenue growth of 11.3% compared to the prior comparative period to reach $46.3 million.
During the same period, Airtasker Australia marketplace Gross Marketplace Value reached $211.6 million, representing a 10.9% increase on the prior comparative period alongside a 10-basis point improvement in its monetisation rate to 21.9%.
