Adobe Expands Agentic AI Ecosystem With Big Tech Partners

Adobe is launching a new agentic platform targeting business-to-business and consumers that, in addition to working closely with model providers OpenAI and Anthropic, can ease concern about disruption to its business. The company is partnering with tech giants Amazon, Anthropic, Google, Nvidia, OpenAI, and more to build what it calls the broadest agentic AI ecosystem in the industry. Anil Chakravarthy, Adobe Customer Experience Orchestration Business President, joins Bloomberg Businessweek Daily from the Adobe Summit 2026 in Las Vegas to discuss. He speaks with Carol Massar and Tim Stenovec.