What is the core reason behind the new enforcement strategy from the Australian Competition and Consumer Commission?

The Australian Competition and Consumer Commission launched this strategy because rising financial pressures are forcing households to face difficult trade-offs between product affordability and everyday safety.

What specific product safety standards will the Australian Competition and Consumer Commission prioritise for young children?

The Australian Competition and Consumer Commission will enforce mandatory safety standards for button batteries, infant sleep products, and toppling furniture.

How will the Australian Competition and Consumer Commission regulate e-bikes and e-scooters?

The Australian Competition and Consumer Commission plans to develop new safety standards that focus on speed limits, power limits, battery safety, and clearer consumer information requirements.

What digital market practices is the Australian Competition and Consumer Commission targeting this year?

The Australian Competition and Consumer Commission is targeting manipulative and false practices alongside unsafe consumer goods within digital marketplaces.

What long-term outcomes does the Australian Competition and Consumer Commission expect from updating these mandatory standards?

The Australian Competition and Consumer Commission forecasts that updating these rules will improve market compliance, broaden consumer choice, and lower overall household costs.

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ACCC targets unsafe consumer and digital products

Written by Heidi Cuthbert Published Jun 19, 2026, 6:29 AM

The Australian Competition and Consumer Commission announced a new enforcement focus targeting unsafe consumer goods and manipulative digital market practices.
The regulatory push prioritises safety standards for young children and the development of safety rules for e-micromobility devices.
The initiative aims to protect financially strained households from being forced to choose between product affordability and safety.

The Australian Competition and Consumer Commission executed an agreement to prioritise the enforcement of consumer product safety issues for young children and manipulative practices in digital markets.

The independent regulator contrastingly expanded its focus this year to include the rapid growth of e-bikes and e-scooters within the everyday transport mix.

“Consumers should not have to choose between affordability and safety, particularly at a time when many households are already under financial pressure,” said ACCC Chair Gina Cass-Gottlieb.

The secondary details of the enforcement strategy include strict compliance checks on button batteries, infant sleep products, toppling furniture, and the speed and power limits of electric mobility devices.

The commission stated that its upcoming regulatory work will focus on identifying and addressing systemic non-compliance through direct enforcement to drive broader market deterrence.

The agency recently secured a legal outcome against supermarket retailer Coles as part of its broader mandate to ensure fair trading and consumer protection.

The regulator's long-term business strategy relies on updating mandatory safety standards to improve market compliance, broaden consumer choice, and lower overall household costs.