23andMe's Anne Wojcicki: Leaning into Direct-To-Consumer

Bloomberg
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23andMe's Anne Wojcicki: Leaning into Direct-To-Consumer
Bloomberg
Written by Bloomberg
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23andMe Research Institute Founder & CEO Anne Wojcicki discusses the company's strategic shift after reacquisition, being early into the DTC movement, and the decision to not actively work with AI firms for the time being. She talks with Katie Greifeld and Isabelle Lee on "The Close."

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