McPherson's (ASX:MCP) is an Australian-based company that markets and distributes a wide range of consumer products, including beauty care, hair care, skin care, vitamins and supplements, fragrance product ranges, kitchen essentials, and personal care items. The company operates across three business segments: consumer products, personal care, and consumer brands. The consumer products segment includes brands such as Manicare, Sorbolene, and Ego QV. The Personal Care segment includes brands such as Curad, Band-Aid, and Scholl, while the Consumer Brands segment includes brands such as Dettol, Air Wick, and Mortein.