Adveritas (ASX: AV1) — Perfil da empresa, notícias e dados financeiros
Adveritas is an Australian digital advertising technology company that owns and operates TrafficGuard, an ad fraud prevention and campaign optimization platform.
Adveritas
Adveritas is an Australian digital advertising technology company that owns and operates TrafficGuard, an ad fraud prevention and campaign optimization platform. The company provides artificial intelligence-driven software designed to detect and mitigate invalid traffic across digital advertising channels, including search engines, social networks, and mobile applications. Its platform enables advertisers, agencies, and businesses to protect advertising budgets, prevent invalid clicks and fraudulent impressions, and optimize return on ad spend. Through real-time data analytics and automated threat detection, Adveritas serves thousands of clients globally, integrating with major digital advertising platforms to safeguard marketing campaigns and ensure ad spend reaches genuine users.
Resumo
Produtos e/ou serviços de Adveritas
- Invalid Traffic Detection: Real-time artificial intelligence software that identifies and blocks invalid traffic, fraudulent clicks, and bot activity across digital advertising campaigns, protecting digital marketing budgets and ensuring spend reaches converting human users.
- Search Advertising Protection: Campaign monitoring and prevention software designed for paid search advertising channels, blocking invalid clicks and bot traffic in real time across major search engines to maintain campaign efficiency and acquisition targets.
- Social Media Ad Defense: Automated ad fraud detection and mitigation tools designed for paid social media campaigns, shielding advertisers from fraudulent engagement, fake accounts, and invalid impressions across global social network channels.
- Mobile App Attribution Protection: Performance and affiliate tracking software that validates mobile app installs and in-app event conversions, detecting attribution fraud and preventing fake user generation across mobile advertising networks and affiliate channels.
- Digital Campaign Analytics: Reporting and analytics software providing digital marketers with real-time insights, threat intelligence, and performance metrics across advertising channels to optimize digital media allocation and return on advertising spend.
- Multi-Channel Platform Integrations: Software connection tools integrating fraud prevention and traffic verification services with demand-side platforms, ad networks, and enterprise marketing stacks to enable continuous, automated protection across global advertising campaigns.
equipe executiva do Adveritas
- Mathew RattyFounder, CEO, MD & Executive Director
- Fiona MuirChief Financial Officer
- Matt SuttonChief Operating Officer
- Chadwick KinlayChief Marketing Officer
- Scott ThomsonExecutive Director
- Miguel LopesChief Product Officer
Últimas notícias sobre a Adveritas
Comunicados recentes
O que a Adveritas (AV1) comunicou ao mercado, do mais recente para o mais antigo.
- Fraud Detection Covers Chat GPT & Customer Base DiversifiedFato relevante
- Change of Director's Interest Notice - M. McConnell
Principais indicadores financeiros
Resultados divulgados pela Adveritas, em AUD.
- Cap. de mercado
- 49,5 mi
- Receita (TTM)
- 10,3 mi
- P/L
- —
- LPA (diluído, TTM)
- -0.0
- Dividend yield
- —
- Margem de lucro
- -51.9%
| Fim do ano fiscal | Receita | Resultado operacional | Lucro líquido |
|---|---|---|---|
| 10,3 mi | -5,8 mi | -5,4 mi | |
| 7,8 mi | -7,5 mi | -7,1 mi | |
| 4,2 mi | -11,4 mi | -11,6 mi | |
| 2,9 mi | -12,6 mi | -10,9 mi |