Why did Adveritas (ASX:AV1) expand its TrafficGuard software to ChatGPT?

Adveritas (ASX:AV1) expanded its TrafficGuard software to ChatGPT to detect invalid ad fraud and capture revenue from fast-growing AI-driven advertising channels.

What is the financial scale of the ChatGPT advertising market targeted by Adveritas (ASX:AV1)?

Adveritas (ASX:AV1) is targeting an advertising market where ChatGPT achieved an annualised advertising revenue run rate of US$1 billion as of 31 August 2026.

How does TrafficGuard protect advertisers using ChatGPT for Adveritas (ASX:AV1) clients?

TrafficGuard from Adveritas (ASX:AV1) analyses advertisements served inside ChatGPT to identify and block invalid bot traffic in real time. The system also verifies ChatGPT-originated paid clicks and customer conversions to prevent digital ad fraud.

How is Adveritas (ASX:AV1) expanding its customer base in the US market?

Adveritas (ASX:AV1) secured an agreement with a US-based channel partner that has delivered new clients across non-gaming sectors. The company stated that this partnership expands its total addressable market and further diversifies its client portfolio.

How did the market react to the Adveritas (ASX:AV1) ChatGPT announcement?

Following the product expansion announcement, the Adveritas (ASX:AV1) share price remained unchanged at $0.062.

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Adveritas expands anti-fraud detection to ChatGPT advertising

Escrito por Heidi Cuthbert Published Oct 6, 2026, 5:48 AM

Adveritas has extended its TrafficGuard anti-fraud technology to cover advertising activity across OpenAI's ChatGPT platform.
The expansion allows Adveritas to target advertising markets following ChatGPT's annualised ad revenue reaching US$1 billion as of Aug. 31.
The move aims to diversify the business beyond sports betting and secure emerging AI-driven advertising channels.

Digital marketing anti-fraud specialist Adveritas (ASX:AV1) has extended its TrafficGuard software to detect ad fraud within ChatGPT.

The company expanded into AI advertising after ChatGPT reached an annualised ad revenue run rate of US$1 billion as at Aug. 31.

"The AI advertising market is rapidly growing and has the potential to become the most material revenue line for the company," stated Adveritas co-founder and CEO, Mathew Ratty.

TrafficGuard analyses ads served inside ChatGPT, detects invalid bot traffic, and verifies ChatGPT-originated paid clicks and conversions.

A deal with a US channel partner also delivered new clients, further diversifying the company beyond its sports betting core.

Adveritas stated that these developments significantly expand its total addressable market into new AI channels.

Following the announcement, the Adveritas share price was unchanged at $0.062.

The company's flagship product, TrafficGuard, helps businesses prevent digital ad fraud by blocking invalid traffic in real time.

This integration represents the business's latest strategic shift to capture ad verification market share in fast-growing software platforms.

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