
Super Retail Group Limited (ASX:SUL) is an Australian-based company which owns and operates a portfolio of retail brands across Australia and New Zealand. The brands include automotive retailer Supercheap Auto, outdoor and leisure retailers Macpac and BCF and sporting retailer Rebel. Super Retail Group's operations are focused on providing its customers with a wide range of products and services at competitive prices. The company's projects include the development of its online and mobile channels, as well as the expansion of its store network.