BlueBet (ASX:BBT) is an Australian online bookmaker, offering a wide range of sports betting and other gambling products. The company's operations are focused on the Australian and New Zealand markets, where it is a licensed operator. BlueBet's key projects include the expansion of its product offering, the development of new technologies, and the growth of its customer base. The company's objectives are to increase its market share in the Australian and New Zealand online betting markets, to become a leading player in the international online betting market, and to generate long-term sustainable profits for its shareholders.