PwC embraces crypto after US regulatory shift

PwC moved deeper into crypto after a friendlier regulatory environment emerged in the United States, according to chief executive Paul Griggs.

Griggs cited leadership changes at US regulators and new legislation as key drivers behind the firm’s strategic shift.

The GENIUS Act and the regulatory rulemaking around stablecoin will create more conviction around leaning into that product and that asset class.

Paul Griggs said.

He added that tokenisation is expected to continue evolving, making crypto an ecosystem PwC must be part of.

PwC currently offers crypto-related services including accounting, cybersecurity, wallet management and regulatory advice.

The firm counts exchanges, financial institutions and public sector bodies among its digital asset clients.

We are never going to lean into a business that we haven’t equipped ourselves to deliver.

Paul Griggs said.

PwC has expanded internal and external resources over the past year to support growing demand for crypto services.

Griggs said opportunities are increasing across both audit and consulting work linked to digital assets.

Other Big Four firms, including Deloitte, EY and KPMG, have also expanded their crypto offerings.