GLMall automates webshop outreach after sourcing 100,000-plus stores
- GLMall has sourced over 100,000 webshops across India and Spanish-speaking Latin America using an automated acquisition system.
- Of those, 30,000 are enriched, qualified and ready for outreach, with campaigns running on email and LinkedIn.
- The system, built by The Agentic Group, replaces manual merchant hunting, letting GLMall open new regions by setting targeting rules.
GLMall has sourced over 100,000 webshops across India and Spanish-speaking Latin America through an automated acquisition system built by The Agentic Group.
Of those, 30,000 have been enriched, qualified and cleared for outreach, with multiple campaigns now running.
The marketplace only works once enough webshops join, making merchant acquisition the engine of the whole business.
Previously, merchant managers found each shop by hand, judged its fit, tracked down contacts and wrote every message themselves.
Growth required more hires.
The five-step chain finds, enriches, qualifies, writes to and contacts each shop, and any step can resume if it stops.
An AI agent writes a separate message for every webshop and sequence step, drawing on its category, catalogue size and region.
Qualification deliberately skips AI, using fixed rules that check for a valid email, phone number or genuine social account.
Email and LinkedIn campaigns are live, running within each platform's volume limits, with Instagram and TikTok designed as the next channels based on how reachable sourced shops are there.
Staff still write each campaign brief, handle every reply and can override any webshop decision.
Opening a new region now requires only a set of targeting rules, and campaign results feed back into qualification.
Where growth once meant more hires, GLMall can now open a region by adding targeting rules, with each campaign's results refining which shops qualify.
