World Liberty Financial’s WLFI token rose more than 23% to about $0.12 ahead of a crypto-focused forum at President Donald Trump’s Mar-a-Lago club in Florida.
Trading volume over the past 24 hours topped $466 million as lawmakers, Wall Street executives and crypto leaders prepared to gather at the event organised by the Trump family-backed company.
The forum will include Eric Trump and Donald Trump Jr., co-founders of World Liberty Financial, alongside Coinbase chief executive Brian Armstrong, BitGo chief executive Mike Belshe and CFTC Chair Michael Selig, though President Trump was not slated to appear.
The meeting comes as US lawmakers debate a comprehensive digital asset market structure bill, known as the CLARITY Act, which aims to clarify oversight between the Commodity Futures Trading Commission and the Securities and Exchange Commission.
Selig is scheduled to discuss the legislation with New York Stock Exchange President Lynn Martin, while Democratic senators continue pushing for conflict-of-interest provisions addressing elected officials profiting from crypto ventures.
Media reports indicate that Trump and his family have generated more than $1 billion from crypto projects since January 2025, marking a shift from his earlier stance in 2019 when he said he was “not a fan” of Bitcoin and later described it as a “scam.”
The Senate Agriculture Committee advanced its version of the bill along partisan lines in January, while the Senate Banking Committee postponed markup after Armstrong said he could not support the legislation as drafted, citing concerns over tokenised equities and decentralised finance.
At the time of reporting, World Liberty Financial price was $0.1187.