Tuniu swings to profit in Q4 as packaged-tour demand rebounds

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Tuniu swings to profit in Q4 as packaged-tour demand rebounds
Tuniu swings to profit in Q4 as packaged-tour demand rebounds
Brie Carter
Written by Brie Carter
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Tuniu (NASDAQ:TOUR) achieved a return to profitability in the final quarter of 2025, driven by a resurgence in high-margin packaged tours and a leaner operational structure.

The results, reported on March 5, 2026, mark a significant milestone for the Nanjing-based travel firm as it transitions from post-pandemic recovery to a phase of capital return.

For the fourth quarter ended Dec. 31, 2025, Tuniu posted net revenues of RMB123.5 million ($17.6 million), a 20.3% increase compared to the same period in 2024.

Most notably, the company reported a net income of RMB1.5 million for the quarter, successfully swinging from a net loss of RMB13.3 million a year earlier.

Full-year 2025 revenues reached RMB578 million, up 12.5% year-over-year.

The growth was largely fueled by the company's core packaged-tour business, which benefited from a recovery in outbound travel and premium domestic circuits.

While the company saw a "sizeable increase" in cost of revenues—attributed to higher procurement costs for flight and hotel inventory—operating efficiencies helped offset these pressures.

In a signal of confidence regarding its cash position, which stood at RMB1.1 billion ($157 million) at year-end, Tuniu’s board authorized a comprehensive three-year shareholder return plan.

The program allows for up to $30 million in cash dividends and $20 million in share repurchases through 2028.

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