Trump Media & Technology Group has launched a Digital Token Initiative that will allow eligible shareholders to receive non-transferable digital tokens linked to its Truth Social platform.
The announcement marks the latest expansion of the Trump family’s crypto activities, as investors speculate on whether the project could evolve into a full cryptocurrency offering.
Traders on Polymarket are assigning a 27% probability that Donald Trump will launch a tradable cryptocurrency before the end of the year.
Under the plan, shareholders holding at least one share of DJT stock will be eligible for tokens and associated rewards tied to Truth Social and Truth+, though the tokens cannot currently be traded or exchanged for cash.
Details on how the tokens will be minted, allocated and distributed remain unclear, with the company yet to outline a full technical or regulatory framework.
The initiative comes as the Trump family reportedly generated about $802 million from crypto operations in the first half of 2025, with more than 90% of income linked to digital assets.
Critics have raised concerns over conflicts of interest and potential pay-to-play dynamics, arguing that deep family control over related tokens and political influence could expose investors to heightened risk.