Tesla (NASDAQ:TSLA) unveiled a new, lower-priced version of its Cybertruck in the U.S. on Thursday, while simultaneously cutting the price of its top-tier "Cyberbeast" by $15,000.
The aggressive move comes as the automaker grapples with a cooling electric vehicle market and the expiration of federal tax incentives that previously buoyed consumer interest.
The new dual-motor all-wheel-drive Cybertruck now starts at $59,990, down from the previous entry-level price of approximately $80,000.
To reach this price point, Tesla appears to have discontinued the "Luxe Package," which bundled premium features like Supervised Full Self-Driving (FSD) and free Supercharging access.
Meanwhile, the high-performance Cyberbeast saw its price slashed to $99,990 from $114,990.
The pricing pivot follows a broader trend for Tesla in 2026, as CEO Elon Musk prioritizes volume over margins.
Earlier this month, the company introduced a new Model Y all-wheel-drive variant priced at $41,990.
These cuts arrive as the industry faces a significant "demand slump" triggered by the Trump administration’s decision to terminate the $7,500 federal EV tax credit in September 2025.
In a radical shift of resources, Musk confirmed that Tesla is winding down production of its legacy Model S and Model X vehicles at the Fremont facility.
The freed-up factory space will be repurposed to support a massive ramp-up of the Optimus humanoid robot, which Musk has described as the company’s "major economic engine" for the next decade.