Pump.fun has introduced a new rewards structure that allows token creators to choose between traditional Creator Fees or a Trader Cashback model before launch.
Under the original model, creators earned 0.3% of all fees generated by their tokens, but the platform said some projects succeed without active teams, leading to disproportionate rewards for deployers.
“Now, traders can choose to engage with tokens they feel the most aligned with, ultimately letting the market decide who gets rewarded and where the bar is set,”
Pump.fun said.
Cashback Coins are generated on every trade and are accessible through Terminal, Pump.fun’s integrated trading platform, with the reward structure locked in at launch and irreversible thereafter.
The update follows months of criticism that only a minority of traders were profitable, with Dune Analytics data showing fewer than 13,700 wallets reached millionaire status out of 58.7 million that interacted with the platform.
Platform revenues have also declined, with January fees falling to $31.8 million, down 75.6% from $148.1 million in January 2025, and February tracking below January levels.
The move comes as memecoin sentiment shows signs of capitulation according to Santiment, while other ecosystems such as Base have recently shuttered creator reward programmes amid strategic shifts.