Phoenix New Media (NYSE:FENG), a digital media company in China, reported a net income of $6.5 million for the fourth quarter of 2025 on Wednesday.
The results mark a significant turnaround for the Wangjing-based firm, which has spent much of the last year restructuring its content delivery and advertising platforms amid a shifting regulatory and macroeconomic landscape in China.
On a per-share basis, the company reported a profit of 54 cents.
When adjusted for non-recurring gains, earnings stood at 38 cents per share.
Revenue for the three-month period reached $31.8 million, driven largely by a recovery in premium advertising demand and growth in its specialized vertical channels.
For the full year 2025, Phoenix New Media narrowly avoided an annual loss, reporting a total profit of $52,000.
Total annual revenue was reported at $109.5 million.
The thin annual margin reflects a volatile first half of the year, which was offset by the company’s aggressive cost-optimization measures and a pivot toward AI-integrated news aggregation.
The company’s flagship mobile application, Ifeng News, continues to be its primary engine for user engagement.
Management noted that while traditional display advertising remains under pressure, the company is seeing increased traction in its "New Media" initiatives, including short-form video content and live-streaming commerce.