NIQ smashes FY targets as data analytics demand drives positive free cash flow

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NIQ smashes FY targets as data analytics demand drives positive free cash flow
NIQ smashes FY targets as data analytics demand drives positive free cash flow
Liezl Gambe
Written by Liezl Gambe
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NIQ Global Intelligence (NYSE:NIQ) delivered a robust fourth-quarter performance on Friday, exceeding its guidance across revenue, adjusted EBITDA, and levered free cash flow.

The Chicago-based consumer intelligence firm posted reported revenue growth of 9.2% for the quarter, or 5.7% on an organic constant currency (OCC) basis, reaching $1.14 billion.

The company’s "Intelligence" segment, which focuses on retail measurement and consumer behavior, remained the primary growth engine.

It recorded a 7.7% OCC revenue increase in the fourth quarter and 7.1% for the full year 2025.

A key highlight of the report was the company's transition to a cash-generative business model.

NIQ generated $298.7 million in cash from operating activities during the year, an increase of $224.8 million over 2024.

Most notably, the company delivered $315.3 million in levered free cash flow in the second half of 2025 alone, marking a pivotal turn to positive free cash flow for the full year.

Looking ahead, the company announced a series of tech-enabled efficiency initiatives designed to further expand margins throughout 2026.

NIQ initiated its 2026 financial guidance with expectations of 5% to 5.3% OCC revenue growth.

The company is also targeting an adjusted EBITDA margin between 23.5% and 23.8%, and anticipates generating between $235 million and $250 million in levered free cash flow.

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