Marriott International (NASDAQ:MAR) reported fourth-quarter and full-year 2025 results on Tuesday, February 10, 2026, showcasing the resilience of the travel sector's "high-end" consumer.
The Bethesda-based hospitality giant posted full-year adjusted diluted earnings of $10.02 per share, a record for the company, even as it navigated a widening divergence between booming international luxury markets and a cooling domestic "select-service" segment.
The company’s growth engine was fueled by its aggressive development strategy, adding nearly 100,000 gross rooms in 2025—a 4.3% net increase.
Marriott’s global development pipeline reached an all-time high of approximately 610,000 rooms across 4,100 properties, with 43% of those rooms already under construction.
CEO Anthony Capuano highlighted that nearly 10% of organic signings in 2025 were in the luxury category, a segment that has proven far more resilient to inflationary pressures than lower-tier brands.
Financially, Marriott remains a prodigious generator of cash.
The company returned over $4 billion to shareholders in 2025 through a combination of dividends and aggressive share repurchases.
While fourth-quarter revenue per available room (RevPAR) grew a modest 1.9% worldwide—dragged down by a 0.1% dip in the U.S. and Canada—international markets surged 6.1%, underscoring the benefits of Marriott’s global footprint.
Looking ahead to 2026, Marriott provided an outlook that targets continued efficiency and scale.
The company expects adjusted EBITDA to grow between 8% and 10%, supported by a projected 35% increase in co-branded credit card fees following the renegotiation of its high-margin royalty deals.