Logan Paul has been accused of staging a fake $1 million Super Bowl bet after appearing to promote a wager on crypto prediction market Polymarket.
Polymarket shared footage of Paul “checking Polymarket” during the game, but blockchain analysts quickly noted that the account linked to him held no funds capable of backing the wager.
Crypto sleuth ZachXBT said none of the top holders in the relevant market matched Paul’s purported bet, calling the stunt “yet another Logan Paul scam” in reference to his failed CryptoZoo project.
Speculation also emerged about a possible undisclosed relationship between Paul and Polymarket, with critics pointing to past livestreams in which the YouTuber attempted to promote the platform.
The episode comes as Polymarket and rival Kalshi face mounting legal scrutiny in the US over whether their sports-related contracts constitute illegal gambling.
Crypto commentator DeFi_Dad and BetHog chief executive Nigel Eccles have also criticised Kalshi’s advertising, arguing it targets young adults and blurs the line between investing and gambling.
Although Paul avoided losses when the Patriots lost the game, the incident has renewed debate over celebrity crypto promotions, prediction market regulation and the ethics of marketing high-risk products.