LiveWire Group (NYSE:LVWR) reported a significant narrowing of its financial losses on Tuesday, February 10, 2026, as the electric motorcycle pioneer begins to see the fruits of its aggressive "cost-out" strategy.
The Milwaukee-based company, majority-owned by Harley-Davidson, posted a fourth-quarter consolidated revenue of $11.4 million, up 6% year-over-year, while trimming its quarterly net loss to $17.6 million compared to $22.8 million in the prior-year period.
The quarter was highlighted by a 61% surge in electric motorcycle unit sales, a result of tactical "Twist and Go" promotions that helped LiveWire capture a staggering 70% market share of the U.S. on-road EV motorcycle segment (50+ horsepower).
For the full year, LiveWire sold over 22,000 total units—including its STACYC electric balance bikes for children—marking a 16% increase over 2024.
This volume growth, paired with a $34.9 million reduction in operating expenses, led to a 44% year-over-year improvement in free cash flow.
CEO Karim Donnez noted that 2025 was a year of "momentum and discipline," but the spotlight is now firmly on the S4 Honcho™, the company's next-generation platform.
Production is slated to begin in Spring 2026, and management expects the new model to drive higher average selling prices (ASPs) than the incentive-heavy S2 series.