Finbar Group (ASX:FRI), Western Australia's leading apartment developer, has announced the launch of its off-the-plan sales campaign for the Palmyra West Apartments in Palmyra.
The campaign achieved over 70% of the 130-lot project sold, representing approximately $67 million in presales, following an initial pre-release and public marketing launch in December 2025.
The wholly owned development, located at 47 McGregor Road on a 13,540sqm site, comprises four low-rise buildings with an end sales value of around $98 million.
Situated just 4km from Fremantle, the project benefits from proximity to Woolshed Park, a district shopping centre, and the Royal Fremantle Golf Club.
Palmyra West Apartments offers a range of lifestyle amenities, including a 20m pool, poolside BBQ cabana, gymnasium, residents’ lounge and games room, sauna, and a car wash bay.
Finbar CEO Ronald Chan said the successful launch demonstrates the company's ability to meet market demand and deliver high-quality apartments across its $1.6 billion development pipeline.
He highlighted the project's appeal to first home buyers, who make up 33% of purchasers, and repeat buyers, accounting for 20% of sales.
Construction is scheduled to commence in March, with completion expected in the first half of FY28.
At the time of reporting, Finbar Group's share price was $0.84.