JPMorgan says 89% of families shun crypto

Some 89% of global family offices hold no cryptocurrency exposure, underscoring continued caution toward digital assets, according to JPMorgan Private Bank.

The findings come from the bank’s 2026 Global Family Office Report, which showed that despite heightened geopolitical risks, wealthy families remain reluctant to use crypto or gold as portfolio hedges.

“Despite the headlines and hype around crypto and other digital assets, the vast majority of family offices (89%) remain on the sidelines,”

Said Natacha Minnit.

The report found that 72% of family offices have no exposure to gold, while volatile crypto markets have further reinforced reliance on more traditional investment strategies.

Looking ahead, just 17% of respondents said digital assets were a future investment priority, a figure far outweighed by interest in artificial intelligence, which attracted 65% support.

On average, family offices allocate about 75% of assets to public equities and alternative investments, with US large-cap stocks and private drawdown funds dominating portfolios.

The survey covered 333 family offices across 30 countries, with participants reporting an average net worth of $1.6 billion.