ETHZilla shares climbed more than 13% on Wednesday after the company rebranded to Forum Markets and announced plans to pivot from a crypto treasury model to a tokenisation-focused business.
The company said it will operate under the name Forum and change its Nasdaq ticker symbol to FRMM from Monday, pending approval, as it seeks to position itself as a bridge between traditional capital markets and blockchain infrastructure.
“Forum embodies our belief that the next generation of financial markets will be built around institutional-grade, on-chain products backed by real assets, governed by transparency, and delivered through regulated infrastructure,”
Said Forum chair and chief executive McAndrew, Rudisill.
The rebrand marks the firm’s second name change in less than 12 months after it transformed from biotech company 180 Life Sciences into ETHZilla and adopted an Ether accumulation strategy in July 2025 during the peak of crypto treasury enthusiasm.
That strategy initially drove shares to a multi-year high of $107 as Ether approached $4,950, but the subsequent crypto market downturn has left the stock down more than 20% this year despite Wednesday’s rebound to $3.91.
In December, Rudisill outlined a shift toward tokenising real-world assets, with the company acquiring two commercial jet engines leased to a major US carrier and launching a related token, Eurus Aero Token I.
Forum continues to hold 69,802 ETH valued at roughly $143.7 million at current prices, ranking it among the largest corporate Ether holders even as it pivots towards tokenisation-led growth.
At the time of reporting, Bitcoin price was $68,222.59.