Celsius Holdings (NASDAQ:CELH) reported a transformative fiscal year 2025, with total revenue reaching approximately $2,515.3 million.
The 85.5% increase from the prior year’s $1,355.6 million was largely underpinned by the strategic inclusion of the Alani Nu® brand, which generated $1,001.9 million in revenue over the final three quarters of the year.
The company's core CELSIUS® brand continued its upward trajectory with a 7.5% revenue increase to $1,457.7 million, while the addition of Rockstar Energy® contributed $55.6 million.
Outside of North America, international revenue grew 24% to $92.8 million, supported by established performance in the Nordics and newer footprints in the UK, France, and Australia.
Profitability metrics remained stable despite the massive scale-up.
Gross profit for the year rose to $1,267.3 million, with the gross margin improving slightly to 50.4% from 50.2% in 2024.
This margin performance was achieved through manufacturing savings and raw material cost improvements, which helped offset integration-related expenses and distribution transition costs for the new brands.
Operating expenses reflected the heavy investment in portfolio restructuring.
Selling, general, and administrative (SG&A) expenses rose 115% to $1,126 million, primarily due to $327 million in distributor termination fees and $60 million in acquisition-related costs.
Excluding these one-time items, adjusted SG&A expenses represented 29.4% of total revenue.
The impact of these integration costs was visible in the company’s bottom line.
Diluted earnings per share for 2025 stood at $0.25, compared to $0.45 in the previous year.
However, on a non-GAAP adjusted basis—which excludes the impact of termination and acquisition fees—diluted earnings per share rose to $1.34, nearly doubling the $0.70 reported in 2024.