-640x358.jpg&w=1200&q=75)
Bitcoin saw declining search interest and social media discussion in 2025 despite hitting multiple all-time highs during the year.
Google Trends data showed global searches for “Bitcoin” dropped after peaking around Donald Trump’s election win in late 2024.
Search activity recorded only two brief rebounds in the second half of 2025 before continuing its downward trend.
Data shared by Jameson Lopp showed posts mentioning Bitcoin on X fell 32% year-on-year to around 96 million in 2025.
Social activity peaked in January following Trump’s inauguration and Ross Ulbricht’s pardon, and again in March after the creation of a US Strategic Bitcoin Reserve.
Interest faded steadily after those events, even as Bitcoin reached new highs and marked its 15th Bitcoin Pizza Day anniversary.
Bitcoin discussion remained muted in early October despite prices climbing to a record high before a major liquidation-driven market crash.
Influential Bitcoin advocates continued posting actively, with Michael Saylor publishing more than 1,200 Bitcoin-related posts during the year.
Blockstream CEO Adam Back sharply increased posting during periods of heightened market fear, including concerns over quantum computing.
Data from Santiment showed Bitcoin sentiment turned increasingly bearish in early 2026 despite a short-term price rally.
The Crypto Fear & Greed Index remained largely in fear territory, even as indicators suggested improving short-term confidence.
At the time of reporting, Bitcoin price was $89,505.56.