Aave Labs has unveiled a governance proposal titled “Aave Will Win” that would direct 100% of revenue from Aave-branded products to the Aave DAO treasury.
The proposal asks token holders to approve a broader strategic framework built around the forthcoming Aave V4 upgrade, positioning it as the foundation for future development.
“The framework formalises Aave Labs’ role as a long-term contributor to the Aave DAO under a token-centric model, with 100% of product revenue directed to the DAO,”
Said Stani Kulechov, founder of Aave Labs.
If passed, revenue generated from Aave Labs-built user interfaces, institutional products and enterprise tools would flow directly to the community-controlled treasury rather than remaining with the development company.
The plan arrives amid internal debate over control of Aave’s trademarks and brand assets, with community members previously questioning whether Aave Labs retained excessive influence over key intellectual property.
Aave V4 is designed to streamline the launch of new markets and financial products, enabling modular expansion and specialised risk frameworks without altering the protocol’s core architecture.
The proposal also includes plans to establish a dedicated foundation to manage Aave’s intellectual property, signalling the protocol’s ambition to evolve into broader, DAO-governed financial infrastructure.
At the time of reporting, Aave price was $110.66.