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Trump Media and Technology Group announced plans to issue a new cryptocurrency to shareholders.
The firm operates Truth Social and is majority owned by US President Donald Trump.
The company said investors will receive one digital token for each share held.
Trump Media said the token will be distributed through a partnership with Crypto.com.
The digital asset is expected to operate on the Cronos blockchain.
Shares in Trump Media rose following the announcement, according to market data.
Chief executive Devin Nunes described the move as unprecedented for public shareholders.
This is a first-of-its-kind token distribution that will reward shareholders.
Nunes said.
Nunes also serves at the White House as Chair of the Intelligence Advisory Board.
Trump Media said shareholders will receive tokens in the near future.
The company suggested token holders may access rewards including discounts on products.
Trump Media has expanded into crypto, artificial intelligence and financial services.
Despite expansion, the company’s shares have fallen by more than sixty percent.
Trump has promoted looser crypto regulation since returning to the White House.
Critics have raised concerns about conflicts of interest linked to Trump crypto ventures.
Bitcoin prices have fallen this year, and the TRUMP token lost over ninety percent.
At the time of reporting, Bitcoin price was $87,549.09.