Tian Ruixiang Holdings said it plans to acquire up to 15,000 Bitcoin through an equity-linked agreement with an unnamed global digital asset investor.
At a Bitcoin price of about $75,000, the proposed contribution would be valued at roughly $1.1 billion, far exceeding the company’s current market capitalisation.
The Nasdaq-listed firm said the deal also includes a strategic partnership focused on artificial intelligence and crypto initiatives, including a joint innovation lab for trading, risk management and blockchain products.
Tian Ruixiang did not disclose the timing of the transaction or details around custody, settlement mechanics or how the Bitcoin would be held on its balance sheet.
The company, founded in 2010, operates as an insurance brokerage in China offering property and casualty insurance through its subsidiaries.
Shares of Tian Ruixiang surged about 190% in early trading following the announcement, briefly valuing the company at around $9.5 million, according to Yahoo Finance.
Altan Tutar, co-founder and CEO of MoreMarkets, warned in December that “most digital asset treasury companies are unlikely to survive in 2026” as market conditions continue to weaken.