Strive Asset Management has allocated $50 million of its corporate treasury to STRC, the variable-rate perpetual preferred stock issued by Strategy.
The investment represents more than one-third of Strive’s treasury reserves and highlights growing institutional interest in yield-generating securities tied to Bitcoin-focused treasury strategies.
“Many institutions maintain USD reserves as a buffer for dividend obligations and operational liquidity,”
Said Matt Cole, chairman and chief executive of Strive.
Strategy’s STRC shares trade publicly on Nasdaq and offer a floating dividend currently around 11.5%, allowing companies to hold the instrument as a liquid treasury asset.
The purchase makes Strive one of several companies adding STRC to their balance sheets, joining firms including Prevalon Energy, Anchorage Digital and Oranjebtc.
Strategy originally raised about $2.5 billion through the preferred stock’s initial public offering in July 2025 as part of what it calls its “digital credit” financing model.
Strive itself holds approximately 13,311 Bitcoin and ranks as the 11th-largest corporate Bitcoin treasury, while its Nasdaq-listed shares were up roughly 3.5% following the announcement.
At the time of reporting, Bitcoin price was $69,955.03.