Steak ’n Shake confirmed it increased its Bitcoin (CRYPTO:BTC) exposure by $10 million in notional value as part of its Strategic Bitcoin Reserve.
The announcement was made on 16 January 2026, marking the latest expansion of a programme launched eight months earlier.
The fast-food chain began accepting Bitcoin payments in mid-2025 and committed to allocating all Bitcoin-denominated sales directly into its reserve.
Company officials said the reserve structure is designed to scale alongside operational performance rather than rely on external capital.
Steak ’n Shake reported a sharp increase in same-store sales since introducing Bitcoin payments across selected locations.
Management linked the sales growth to customer engagement and payment optionality tied to digital asset acceptance.
Revenue generated from Bitcoin transactions is automatically funnelled into the Strategic Bitcoin Reserve, according to the company.
The firm described the approach as self-sustaining, with sales growth feeding the reserve and the reserve supporting long-term balance sheet strength.